The importance of good property photography for estate agents
I have been doing some professional property photography shoots for different estate agents. I have come to realize how important good images are in selling or renting properties. For high end properties, cell phone imagery will never do the property justice. Getting in a photographer and going the extra mile will definitely make a big difference. The agent could see more potential buyers come and have a look.One of the biggest differences between a professional property photography shoot for a house up for sale, and a lodge or guest house is the agents need quick turn around. This means most times agents need the photos the same day. They’re more interested in getting shots of the different angles of the rooms rather than getting a mixture of room shots and details.
Due to quick turnaround it’s important that the homeowners know that the photographer’s time is limited. The more things the owner can tidy up and pack away, the more time the photographer has to shoot. If the property is untidy the photographer’s time is taken up with packing stuff away and moving things out of site.Recently I wrote a blog to do with top tips about getting your property ready for photography.Time permitting, the agent, homeowner and photographer need to agree on what the best time would be to schedule the property photography shoot. You want to try and stay away from times of the day where you’re going to get harsh shadows and blown out highlights, but sometimes this is unavoidable. Early hours of the evening can make a property look inviting. If there are entertaining areas outside or a pool where you can turn the lights on, even better!